A paleta is a handcrafted frozen fruit bar with roots in Mexican street food. The difference from a mass-produced popsicle comes down to how it's made: real fruit pieces, less air, and a denser, more intense flavor. LA PALETA makes ours in Dubai, across 21 flavors in 6 collections, using real fruit and Allulose instead of refined sugar.
In Mexico, paletas are traditionally sold by paleteros from carts and small shops, made in small batches with real fruit or dairy rather than flavored syrup and water. The name itself, "LA PALETA by Luna," honors that heritage, alongside the girl whose kitchen-table verdict started the brand: "Dad, you have to sell these." A paleta isn't a diet trick; it's a genuinely different way of making a frozen treat, built around whole ingredients rather than flavored ice.
| What it is | Texture | Typical ingredients | |
|---|---|---|---|
| Paleta | Handcrafted frozen fruit (or cream) bar, Mexican origin | Dense, real fruit pieces | Real fruit, minimal added sugar |
| Popsicle / ice lolly (mass-market) | Mass-produced frozen flavored-water bar | Icy, more air | Flavored syrup, food coloring, refined sugar |
| Ice cream | Churned dairy dessert | Creamy, high fat | Cream, milk, sugar |
"Popsicle" and "ice lolly" are both common ways people search for this category in the UAE. We use "paleta" as our own term, because it's the more accurate description of what's actually inside.
Every LA PALETA flavor starts with real fruit, not flavor extract, and every one is sweetened with Allulose instead of refined sugar, a rare sugar with a glycemic index of zero that still tastes like the real thing. That combination is why our fruity flavors start as low as 11 kcal, the standard Luna held us to from the first batch on our kitchen table. We make all of it in Dubai, across 6 collections: Sunseekers, Fruit Harvest, Dessert Classics, Arabian Nights, Fitness Fanatic, and Flavor of the Month.
A paleta is a good fit if you want: A lighter dessert built on real fruit, or something that holds up to a hot Dubai afternoon better than ice cream.
If you want something richer instead: Our Dessert Classics collection leans creamy while still using Allulose instead of refined sugar.
Not quite. Both are frozen and eaten on a stick, but a paleta is traditionally made with real fruit pieces and less air, giving it a denser texture and more intense flavor than a typical mass-produced popsicle.
It depends on the flavor. Our fruit-based paletas are generally dairy-free, while flavors in collections like Dessert Classics contain milk. Check the ingredients list on each product page for specifics.
21, spread across 6 collections: Sunseekers, Fruit Harvest, Dessert Classics, Arabian Nights, Fitness Fanatic, and Flavor of the Month.
At three partner locations (Kite Beach in Jumeirah, Al Wasl Road in Jumeirah 1, and Business Bay), or order online for delivery.
A paleta is a handcrafted frozen fruit bar rooted in Mexican tradition, distinct from a mass-produced popsicle in both how it's made and what's in it.
Explore our shop, browse all collections, or see where to find us in Dubai.
